In partnership with CTEK, a leading Swedish brand in battery management, I created an ad for their motorcycle trickle charger. The concept focused on more than just the product — it told a story about freedom, joy, and the emotional connection riders have with being on the open road. By framing the charger as the quiet support system that makes those moments possible, the ad highlighted how CTEK doesn’t just maintain batteries — it helps riders get to the place they love most: outside, riding.